Just stumbled upon this article on businessinsider.com. Yet another 'Lululemon' piece.
"Impressing men? That's easy,'' she says. "But impressing their friends in the studio is a lot harder."
You can read the full article here.
Is that why we keep buying Lululemon? I - for one- do not own a single piece of Lululemon gear. Too hard to get your hands on in Europe. And I can't believe this is the reason for Lululemon's success. Silly me for thinking their gear must be very comfy?